Netjes hou je je todo-lijstjes bij, maak je prioriteiten en ga je aan de slag met wat volgens jou het belangrijkste is. Maar is dat wel zo verstandig? Kies de meest waardevolle actie!

What should you do next?

Without a list, you can see how making intelligent decisions is impossible, so we resort to confusing activity with productivity.

Back to your office: do you have a list? Have you figured out which metric you’re trying to improve? Can you measure the impact of the choices you make all day?

I see this mistake in business development all the time. Assume for a moment that the goal of someone in this department is to maximize profit. Why then would this group spend most of its time tweaking existing deals (looking for a 3% improvement in yield) instead of spending the same time and effort doing new, game-changing deals?

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